SEO

What Is Search Engine Optimization?

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.

All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users.It involves achieving the highest the highest position or ranking in the organic way.

Advantages of SEO

1. With the help of SEO you can increase the traffic on your website,Which will help you to increase the business

2. SEO is very cost effective ,it is very cheaper way of doing marketing.

3. There are number of websites on internet , SEO help you to stay on top of all.

4. Take your business to the next level.

5. By doing your business on website you are doing advertising 24X7,

6. SEO bring your Brand awareness in the minds of the people.

Disadvantages of SEO

1. Poor for creating awareness in the minds of people when compared to the other media channels.

2. when its come for the investment it is ongoing to develop new contents and links.

3. Its results are time consuming , It takes month for achieving results specially for new sites.

4. When compared to other media SEO is very unreliable in terms of the return of Investment.

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SEO has been divided into

1. On page SEO

2. OFF page SEO

ON- PAGE SEO

On-page SEO is a technique that is used for getting the traffic on the webpages.and earn more relevant traffic on your website.

When its come to ON-PAGE SEO , The most important thing is META TAGS , It will help you to gain the traffic on your webpage , if the search has been done as per your key words.

On the other it will help the crawlers to optimize your webpage as per the browsers keywords.

OFF PAGE SEO

Off-page SEO refers to the techniques that is used to improve the position of the webpage in the search engine result.

The another important thing in off-page is back link or directory submission , which will help your webpage to get link from other websites.